Do you really need to wear that? Do you not think that is a little too brief? Your legs are no longer as attractive as those of a 20-year-old! Let’s size up to a degree in order to conceal those curves. That perfectly conceals your girls and is very mature and elegant! You might want to be discreet when wearing lipstick; after all, you don’t want anyone to see it.

The incontrovertible fact that we all age is one of the few things on which the entire world can agree. But because this reality is so unpleasant, we spend a lot of time attempting to escape it by looking for a fountain of youth that will keep us young, healthy, and sexually attractive. especially if you consider yourself a woman.

I kept hearing those inquiries and statements from my mother, whether she was chatting to herself in the changing room, judging the appearance of other ladies her own age, or attempting to convince me that older people shouldn’t wear certain things. The phrase “it’s only a piece of fabric, wear what you want” has always perplexed me. The haters can suffocate on a pinecone while you live your greatest life.

One person is happily embracing that way of thinking and praising her beauty at the age of 71. This is the tale of Rosa Saito, a woman who exhorts everyone to follow their ambitions no matter how old they are and to dress whichever they choose. Let’s get started!

Rosa Saito, a model who debuted at the age of 68 and is still doing well at 71, revolutionized the fashion industry.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Starting a new route in life is never simple, especially if that path has already been traveled by people who are different from you. However, no matter what the circumstances, the desire for exploration and self-discovery cannot prevent one from following their calling.

The beauty industry both intrigues and repulses people. Whether we want it to or not, it permeates every aspect of existence. You cannot avoid it. There is no escaping aging, either.

You can try to ignore it, hide it in the darkest well, or run away from it all you want, but it will eventually find its way back. Aging and attractiveness appear to have a complex relationship. It is therefore amazing to see them come together.

Born in Araçatuba, So Paulo, Rosa or Setsuko Saito (she chose the name Rosa for ease of pronunciation) had a natural flair for the arts.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

The life of Rosa Saito, also known as Setsuko Saito (she changed her name to Rosa to make it simpler to say), is one of inspiration and radiance and is truly a breath of fresh air. By becoming a model at the age of 68 and successfully doing so at the age of 71, she unintentionally challenged stereotypes about aging and beauty.

Rosa had a gift and a love for the arts from a young age. She was born in Araçatuba, So Paulo, and had a creative upbringing. She took up singing, sketching, and writing because she felt she was destined to work in the arts in some capacity. “I’ve always known that I wanted to pursue something inventive and artistic. According to this website, she added, “I put that side into everything I do.

Early on, she was unable to pursue her passions. At age 22, she started caring for her mother, who was bedridden. She lost her husband in 2000, leaving just alone to raise their three children.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Rosa, though, would be too young to go that route. She cared for her mother, who had been sick for three years when she was 22. Then, in 2000, she had to bid her husband farewell when he passed away, leaving her to raise their three children by herself.

Her enthusiasm for gardening and flora kept her upbeat. She discovered them to be her daily meditation. “It’s crucial to look for and discover oneself. I’m sharing this peaceful moment with them (plants). I talk to them in my garden,” she remarked.

When fashion industry people unexpectedly approached her years later and asked her to pose for them, she gave the concept a year to develop.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Years went by, and it appeared like Rosa’s life had been one well lived, but fate had other plans. Unexpectedly, professionals in the fashion business approached her and asked her to model for them.

“It was photographed once by a photographer and twice by professionals from the Mega modeling agency. I gave the concept a year to develop because, after all, it had cost money. I wasn’t going to enter into it impulsively like way, she recalled.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

She made the decision to accept the risk at age 68, despite having little prior experience in the field. Her passion for exploration kept her moving forward.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Until she at age 68 made the decision to take the chance. She knew very nothing about the business, but it didn’t stop her in the slightest. Her spirit of exploration guided her along the path

that had been predetermined for her from the very beginning of her life. She had discovered her calling and her passion. Even the So Paulo Fashion Week invited her!

She has never sought stardom. “My main goal is to excel at what I love and to discover who I am. Consider being what God desires. She said to Estado, “I’ll never know if I don’t try.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

“My main goal is to excel at what I love and to discover who I am. Consider being what God desires. I’ll never know if I don’t try,” she added.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

She demonstrated that she had been careful to take the best possible care of her physique by displaying her 1.68 m height and natural slimness. She had a fairly natural upbringing, never having access to even one aspirin. “It was all predicated on tea, and I’m kind of against everything that is chemistry in my core. I always used aloe, coconut oil, and olive oil to take care of myself, she stated.

She did, however, stress the value of being at peace with oneself. “Really taking care of your mind and spirit is beauty in and of itself. The potential for a person to become gorgeous, alluring, and friendly is considerably greater than the potential for stretched-out, flawless beauty. According to me, content is what matters,” Rosa said.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Rosa takes excellent care of her physical appearance, but she also stresses the value of being at peace with oneself, saying that “beauty means taking care of your ideas, your spirituality.”

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Of course, there are some things I’d like to change as a woman. We all do, but I don’t feel bad about myself. I feel gorgeous,” she said. “I don’t think aging is the appropriate term. I’d say education. I feel like I’m learning more and less as time goes on. Time indeed passes, but, my God in heaven, what is time? I would give my soul a 22-year-old age if I had to.

Although she finds the standards of the beauty industry to be onerous, she thinks there is still hope. “I sense that things are shifting gradually. Companies really need to open up more in that sense and see these potential clients because people are living longer and taking better care of themselves.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

When it comes to altering beauty standards and reducing the ongoing problem of ageism in fashion and media, there is still a long way to go.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Let’s take a very brief look at the very challenging subject of Ageism. Age-based discrimination or unfair treatment, behaviors, and regulations that reinforce these unfavorable preconceptions, and bad views about older people, old age, and the aging process
are all examples of ageism, according to Annika Gralke.

All of this causes older people to feel ignored or invisible in society and feeds the fixation with and promotion of youth. Similar to Rosa, Maria Edström contends that the media is frequently consumer-focused rather than citizen-focused, particularly when it comes to women.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

“I sense that things are shifting gradually. Given that people are living longer, businesses need to be more aware of these potential clients.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

According to Denise C. Lewis and colleagues, the multidimensionality of a woman’s body is significantly lessened and ignored, and the fashion industry’s unwillingness to acknowledge the demands of women over 40 contribute to the perception that the aging of women’s bodies is socially undesirable.

Despite the fact that there are many women over 40 in their readership, the visual content analysis of eight fashion magazines showed that the fashion industry continues to concentrate its promotional efforts on young populations and rarely incorporates photos of such women.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Ageism is a social construct that harms everyone, not just “elders,” and its actions.

Aging is viewed as a permanent state rather than a stage of life, as Lars Svendsen phrased it.

As a result, beauty is shamelessly associated with the young, trim physique that serves as high fashion’s eternal muse. It is understandable, then, why younger individuals think they would lose attractiveness as they get older and why older people feel pressure to seem “young.”

In addition, Hannah Swift thinks that the fashion industry dictates what we should wear by defining what we consider to be age-appropriate, limits people’s options and makes it more difficult for them to express themselves through fashion (clothing, dress, hairstyles, and makeup)
in a way that makes them feel good about their age.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

It is both lovely and awful that the fashion and beauty industries are dedicated to the goal of eternal beauty. According to German philosopher and sociologist Roman Meinhold, people adopt fashion as a way to situate themselves in the present because they are interested in the transcendence of life and conscious of its impermanence.

Death and a decline in appeal. We are conditioned to fear two very natural things as if our only goals in life are to continue to be aesthetically acceptable to other people and to live forever by any means necessary.

What does that leave us with then?

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Paulina Porizkova, a supermodel who is 57 years old, thinks that aging gracefully is not given enough credit. “You don’t get to write me off because I’m kind of fabulous right now, the most fabulous I’ve ever been, and I have some wrinkles, sags, and gray hair. In fact, I’ll just say, “You know what, this is me at my best,” out loud. Adapt to it!

Women over 50 “simply get put together,” according to Jacynth Bassett, proprietor of the age- inclusive fashion store The Bias Cut, rather than brands acknowledging the enormous difference

among them. According to her, “Today’s older women are lively, energetic, and modern, and they’re increasingly accepting and appreciating their age. It’s not about wanting to be younger anymore; instead, they want to be the best versions of themselves right now. You can’t age backward, after all!

Rome wasn’t constructed overnight, and it won’t take long for us to start tearing down the rigid barriers of beauty ideals so that everyone can be included in the celebration.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

On the other hand, there are many who have observed Rosa’s exceptional natural beauty. She has amazing facial characteristics, is tall and thin, and has long, gorgeous silver hair. So, are we

truly defying any beauty norms, or are we just creating new criteria for what women should look like in their latter years?

It’s an interesting conversation to have, but I think the best way to move forward is to follow the rules and then add a twist that might bring about more change.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito
Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Even while we might wish for change to come quickly, Rome wasn’t built in a day, and patience is required. The greatest approach to send Trojan horses after Trojan horses—fitting the criteria yet unexpected—is to gradually tear down the rigid barriers of beauty standards.

By making incremental progress toward inclusivity, we will eventually see a wide range of sizes, colors, and forms boldly represented in the media.

Rosa has our best wishes and we look forward to following her wherever the future takes her! Please share your opinions in the section below.

Woman Breaks Age And Beauty Stereotypes By Becoming A Model At 68: "If I Don't Try, I'll Never Know."
Image credits: rosa.saito

Are you brave enough to step into the unknown, regardless of your age? Share your ideas in the comments. Do you believe that fashion needs to be completely rethought? Don’t forget to support the author and follow them for more articles that will spark conversation!

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Cindy Westcott
Cindy Westcott is originally from Canada and has a degree in hospitality and management. In the years since her graduation, she has continued to grow in her career and also works in the industry of travel and tourism! she also loved the field of event management and continues to fulfill her duties in the trade so far! In her free time, she enjoys experimenting with new recipes, reading, writing, online gaming, and exploring new destinations!

1 COMMENT

  1. I think it’s fabulous!!! I want to be a model at 69!! Lol!!
    Years ago, when I was in my 50’s, a friend who was a fashion designer had a fashion show with all these 20 year old models and I said, why don’t you have one with older models? No comment!
    I thought it was a great idea!
    Good for you, Rosa!! You go girl!!!

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